Gustav Rasmussen’s Journey: Insights from a Remote Internship at Paapaya

Hey Gustav, it’s been quite a ride. First of all, thank you for taking the time to share your internship experience with us. From our perspective, it’s been an absolute pleasure working with you.

Let’s start with a little background — how did you end up studying at the European School of Economics in Madrid?

Gustav: “Thanks! I was finishing up my military service and planning to continue when my mother stepped in. Her neighbor recommended a short course at the European School of Economics, and it seemed like a good way to spend the six months I had left before summer. I applied, and well, the rest is history!”

You should always listen to your mother, right? So, when you joined Paapaya, what were your expectations, and how did the reality compare?

Gustav: “Honestly, my expectations were pretty uncertain given my varied professional background. But once my role and work structure were outlined, I was pleasantly surprised and excited to get started. I had real responsibility, managing relationships with people from all levels. It gave me a sense of ownership that I didn’t expect.”

From our side, it was a bit of a challenge to find the perfect role for you at first, but that’s typical in a startup. You start with an idea and then adapt it as you go. I think having an open mind in that process is crucial, and you really embraced that growth mindset from day one, which fit Paapaya perfectly.

How has it been working in a skills-based and remote organization like Paapaya? What are your thoughts on this kind of work environment?

Gustav: “It’s been both challenging and enjoyable—exactly what I hoped for in an internship. I wanted to grow, and Paapaya’s culture pushed me to do just that. The work environment was dynamic and motivating, and it also fostered fun, engaging conversations across the team.” 

What’s been the most memorable project or experience for you during your time at Paapaya?

Gustav: “Securing my first partner was a big moment. It gave me the confidence to keep pushing myself and refining my skills. That first deal really set the foundation for everything that followed.”

Were there any challenges you faced, and how did you work through them?

Gustav: “One of the main challenges was figuring out how to make my outreach more effective. It took some time to tweak my approach, especially when it came to emails. I also think there’s still room to improve how we handle outsourcing as we gain more tools and experience.”

What’s the biggest lesson or skill you’re taking with you from this experience?

Gustav: “The biggest skill I’ve gained is navigating conversations with potential partners. It’s all about creating value for both sides and making the collaboration appealing to the client. Balancing that dynamic has been key.”

How do you feel this internship has shaped where you’re headed next?

Gustav: “The role shifted over time, from focusing on bigger deals to smaller, more realistic partnerships with higher success rates. As Paapaya grows, the role will continue to evolve. It’s given me clarity on the direction I want to go.”

Any advice for students looking to dive into internships like this?

Gustav: “Always ask questions, especially when you’re unsure about something. Do your research and reach out to people with experience in areas like cold outreach—gather as many tips as you can.”

Would you consider working with Paapaya Web Agency again in the future?

Gustav: “Definitely. I believe in what Paapaya is building and the community here is so supportive. Even though it’s a remote organization, I always felt connected through the team chats and meetings. I’d be more than happy to work with Paapaya again.”

Thanks for the chat, Gustav. It’s been a pleasure, and we’re certain our paths will cross again, whether working together or doing business. And of course, a huge shoutout to the European School of Economics for shaping not only top talent but some truly great people as well.

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